(4th in a series of 5)
Common Mistake #4:
The reason blogs are successful SEO tools is because they allow you to update them as frequently as you want. This is what the Search Engines love! They will send their web crawlers to your site looking for new content, and if they continue to find new content every time, they will come back more often and more frequently.
On the same hand, if the web crawler does not find new content, it will be trained to not come back as often or as frequently. Allowing your competition to surpass you.
Your business blog will not be very successful if the web crawlers aren't able to find new content. Make it discoverable and both the web crawlers and your readers/potential new customers will be able to find you.
Answer:
There are a few ways to make a blog more easily discovered by web crawlers, but the #1 way is to always be creating new content, and posting it frequently (on average a blog network should be generating at least 25 posts per month).
Other ways include:
Common Mistake #1
Common Mistake #2
Common Mistake #3
Common Mistake #4:
The reason blogs are successful SEO tools is because they allow you to update them as frequently as you want. This is what the Search Engines love! They will send their web crawlers to your site looking for new content, and if they continue to find new content every time, they will come back more often and more frequently.
On the same hand, if the web crawler does not find new content, it will be trained to not come back as often or as frequently. Allowing your competition to surpass you.
Your business blog will not be very successful if the web crawlers aren't able to find new content. Make it discoverable and both the web crawlers and your readers/potential new customers will be able to find you.
Answer:
There are a few ways to make a blog more easily discovered by web crawlers, but the #1 way is to always be creating new content, and posting it frequently (on average a blog network should be generating at least 25 posts per month).
Other ways include:
- Adding a link on your company home page to the blog.
- Publicize the blog in newsletters, email signatures, and marketing collateral.
- Integrate the blog with other social media, such as Facebook and Twitter.
- Optimize content for search engines by always using at least one exact keyword phrase in your blog post and post title. (do not keyword stuff though - its spam!)
Common Mistake #1
Common Mistake #2
Common Mistake #3
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