It's amazing how much the marketplace has changed in just a few short years. Take for example, a September 19, 2005, Wall Street Journal article describing the crazy adventures of two men attempting to get their new product to market.
"The pair had finally scored a coveted 8 a.m. appointment with a Wal-Mart buyer -- giving them a chance to get their ergonomic pen, the PenAgain, in from of the world's largest retailer. But with only 10 minutes so spare, that chance was slipping away as the entreprenuers sat, panicked, still a mile and a half away."
I wonder what that pair would do now if I told them it's not nearly that hard to get a new product to market. They can simply blog for business! That's right, a blog can help you in many ways.
Say for instance, PenAgain knew that much of their target market spends many hours a day online. If someone were to search for an inventive writing product, he or she may Google "creative writing pen". What if the first organic search result that appeared was for a PenAgain blog? Clearly many sales would develop from those that click through to the blog and saw all that the company had to offer.
This is where Compendium Blogware comes in. Compendium provides the best blogging software that will get companies search engine optimization results. It's not just about blogging in order to relate to your customers anymore. While that is certainly still a great reason to blog, there is more that can be accomplished. Using basic blog software from Compendium, any company can increase their SEO and thus drive more potential clients to their website.
Had PenAgain been launching their product today, I would have suggested they done so online first rather than take it directly to Wal-Mart with no evidenece that the product would sell. Why go through all the trouble when there is an easy route to success? As a start-up company, PenAgain would not be able to afford pricey PPC. Instead, it could choose an affordable blogging software and be well on its way.
Blogging for business is simple. It doesn't involve a lot of money or a scramble to Wal-Mart's headquarters. Instead, it involves a committment to writing blogs and a call to Compendium today. Why not save yourself some trouble and give it a try?
"The pair had finally scored a coveted 8 a.m. appointment with a Wal-Mart buyer -- giving them a chance to get their ergonomic pen, the PenAgain, in from of the world's largest retailer. But with only 10 minutes so spare, that chance was slipping away as the entreprenuers sat, panicked, still a mile and a half away."I wonder what that pair would do now if I told them it's not nearly that hard to get a new product to market. They can simply blog for business! That's right, a blog can help you in many ways.
Say for instance, PenAgain knew that much of their target market spends many hours a day online. If someone were to search for an inventive writing product, he or she may Google "creative writing pen". What if the first organic search result that appeared was for a PenAgain blog? Clearly many sales would develop from those that click through to the blog and saw all that the company had to offer.
This is where Compendium Blogware comes in. Compendium provides the best blogging software that will get companies search engine optimization results. It's not just about blogging in order to relate to your customers anymore. While that is certainly still a great reason to blog, there is more that can be accomplished. Using basic blog software from Compendium, any company can increase their SEO and thus drive more potential clients to their website.
Had PenAgain been launching their product today, I would have suggested they done so online first rather than take it directly to Wal-Mart with no evidenece that the product would sell. Why go through all the trouble when there is an easy route to success? As a start-up company, PenAgain would not be able to afford pricey PPC. Instead, it could choose an affordable blogging software and be well on its way.
Blogging for business is simple. It doesn't involve a lot of money or a scramble to Wal-Mart's headquarters. Instead, it involves a committment to writing blogs and a call to Compendium today. Why not save yourself some trouble and give it a try?
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