First there was the housing fallout, then the credit crunch, and now some softness in the stock market.
The “R” word is on everybody’s lips.
Under these circumstances training and marketing are usually the first budget items to get whacked in a business belt tightening.
However, in an Internet world there’s no need to throw the baby out with the bathwater.
In fact, as a marketer you can demonstrate incredible ROI and business development using your blog as a means of a low cost way to cultivate prospects and engage your customers in one-to-one feedback, or “engagement.”
I read an article at the marketing resource site Marketingprofs.com about “engagement.” It says in part,
Lester Wunderman, founder of Wunderman Inc., is a proponent of seizing the day, even when it's a gray one. Here he shares his latest definition of advertising, for the tough times and the long run. "We have made a commitment to a new global dimension of advertising," Wunderman reports from his agency. "I call it engagement."
What is engagement? According to Wunderman, it is the commitment to creating long-term relationships between buyer and seller, business and prospect. This isn't old-style relationship marketing. Engagement requires ongoing work on the part of your business to stay relevant to prospects and customers. More details:
"Engagement is a promise that carries an obligation by all parties to do something. [And] to continue to do it for each other. It can be in the form of an agreement, contract, or commitment."
What Mr. Wunderman doesn’t note in his article, as an underpinning to his theory, is the fact that this engagement is taking place online today—via social media and blogging.
There is no better marketing vehicle available today, at such a low entry cost, as blogging for your business.
Instead of tightening the belt, loosen it up like Thanksgiving at the in-laws and blog for engagement.
The “R” word is on everybody’s lips.
Under these circumstances training and marketing are usually the first budget items to get whacked in a business belt tightening.
However, in an Internet world there’s no need to throw the baby out with the bathwater.
In fact, as a marketer you can demonstrate incredible ROI and business development using your blog as a means of a low cost way to cultivate prospects and engage your customers in one-to-one feedback, or “engagement.”
I read an article at the marketing resource site Marketingprofs.com about “engagement.” It says in part,
Lester Wunderman, founder of Wunderman Inc., is a proponent of seizing the day, even when it's a gray one. Here he shares his latest definition of advertising, for the tough times and the long run. "We have made a commitment to a new global dimension of advertising," Wunderman reports from his agency. "I call it engagement."
What is engagement? According to Wunderman, it is the commitment to creating long-term relationships between buyer and seller, business and prospect. This isn't old-style relationship marketing. Engagement requires ongoing work on the part of your business to stay relevant to prospects and customers. More details:
"Engagement is a promise that carries an obligation by all parties to do something. [And] to continue to do it for each other. It can be in the form of an agreement, contract, or commitment."
What Mr. Wunderman doesn’t note in his article, as an underpinning to his theory, is the fact that this engagement is taking place online today—via social media and blogging.
There is no better marketing vehicle available today, at such a low entry cost, as blogging for your business.
Instead of tightening the belt, loosen it up like Thanksgiving at the in-laws and blog for engagement.
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