We have a host of great legal client examples and are excited about continuing to grow this user base as it is just such a great fit!
Almost every legal client has some forced localization (states you serve, etc.); there is ample content and thought leadership; there is an innate need to build trust with prospects (which business blogging can do) and finally, it's a relatively competitive market where a low cost business blogging solution can product a 100% ROI with the addition of one client.
I did run across a pretty great article about Blawgs (which there are now over 2,000 of these law focused blogs out there) that brought up a few important points that not only apply to law bloggers, but pretty much any business blogger out there!
Almost every legal client has some forced localization (states you serve, etc.); there is ample content and thought leadership; there is an innate need to build trust with prospects (which business blogging can do) and finally, it's a relatively competitive market where a low cost business blogging solution can product a 100% ROI with the addition of one client.
I did run across a pretty great article about Blawgs (which there are now over 2,000 of these law focused blogs out there) that brought up a few important points that not only apply to law bloggers, but pretty much any business blogger out there!
- Be passionate. Don't be boring.
- Engage in conversations, comment on other blogs and respond to your readers when they comment on your articles.
- Use a clean, professional template -- don't put too many plug-ins, widgets everywhere.
- Keep your posts short and sweet.
Check out the original article, "How To Build A Better Legal Blog", when you get a chance!
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