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Cut your entire marketing budget and pray

Monday, November 24, 2008 by Brian McKay
Change is the one stronghold for the intelligent marketing professional.  Change is the fuel for innovation, and insurance that you will have every opportunity to win customers away from your competitors.

Change in the economy, and change in the way consumers choose to respond to your messages is ripe with opportunity. Taking command of your marketing spend, and holding every single dollar accountable is not only possible, it is becoming the standard.

Change equals a far lower average customer acquisition cost for all businesses, and it evens the playing field for SMB's.  The large companies are unable to turn their ship fast enough to keep up with nimble start-ups and well capitalized small businesses poised to take their enterprise level crown.

Change doesn't pick who will earn customers, it takes the game to a whole new plane.  A place where the innovative decision makers can hurdle larger competitors because they chose to act.

When you Blog for SEO you take advantage of a lower average customer acqusition cost while increasing the amount of qualified search volume your company can capture. 

The question I have is now that change is hitting us hard, what do you have to lose by considering blogging to earn customers?

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