Average Customer Acquisition Cost

Non-profits and organizations are notoriously 'behind the times' in regards to technology. This is not an insult...just reality; and of course there are exceptions, however, when I was trying to find these exceptions I really couldn't find one non-profit or organization that was doing a great job on blogging...anyone have an example of this for me?

Personally, I still get the bulk of my communication from non-profits and organizations via snail mail --- and while I appreciate the multiple brochures and postcards with the similar glossy message of: "Thanks for donating. Look what we are doing to change the world. Please donate again soon. Oh, and can you send a check to do that...we don't do credit cards." These usually hit the trash pretty quickly. The alternative to these mailings is phone calls; another somewhat effective method --- but this can polarize some of your potential donors and volunteers who just "hate telemarketers".

As most people in non-profits and organizations know --- frequent and meaningful communication is key to having great volunteers and donors. What a better way to do this then through an organizational blog? And there are passionate people wanting and waiting to talk about your non-profit or organization --- a few ideas for content contributors: volunteers, headquarters staff, members and even those that have benefited from your non-profit. Worried about the cost of blogging software with a limited budget? Look for an upcoming post on the overall cost savings of blogging for business (and organizations).