Access whitepaper

Average Customer Acquisition Cost

Saturday, November 15, 2008 by Brian McKay
Earning customers through blogging is an easy decision.  The challenge is putting your marketing budget to the test, and calling out all of the media outlets you've invested in to grow your business.  Marketing channels for your business should be held to full circle accountability.

Acountability old school poster

Blogging for SEO provides you a channel that can be held fully accountable for it's results.  If you choose the right partner for your business blogging, winning customers through search engines can be realized in weeks.

Let's just focus on average customer acquisition cost for your business.  Trade shows, networking, print, television, sponsorships, and outdoors advertising get pricey fast.  Blogging is a tool that can drive absolute unique traffic through search engines day after day.


As an interactive marketing professional a big mistake small market businesses make is playing a round robin with their marketing dollars, and not systematizing their approach.  It is much more simple now than it ever has been to keep your marketing expenses down, and realize much more buying power with your marketing dollar.  Tracking is a must, and when you choose a partner for you business blogging platform this should be provided to you in your terms and measured against your average customer acquisition cost.

The beauty of blogging is the full circle accountability for every dollar you spend, not to mention the power it gives you in winning search.  If you haven't done so yet, find out your average cost per customer acquired and then let's talk about how Blogging can match or beat any other channel you have set up.

Comments for Average Customer Acquisition Cost

Leave a comment





Captcha

Free Webinar

Using Blogs to Generate and Nurture Demand into Closed Business.

Hosted by Richard Cunningham, VP Marketing of Right On Interactive and Chris Baggott Co-founder, CEO of Compendium Blogware. Thursday, December 3rd 2009.
Sign up here »

Meet Our Team

Abby Brosmer-Rivera Ali Sales Brian Millis Chris Baggott Chantelle Flannery The Client Corner Dereck Martin James Litton Jennifer Buscher Jenni Edwards Jim Hyslop Jess Wehner Krystal Featherston Kaila Woodside Megan Glover Meghan Peters mikey mioduski P.J. Hinton Randy Cox Sarah Sedberry Chandra Chavez Julie Murphy

© 2009 Compendium Blogware
All Rights Reserved