I saw this post on an ecommerce blog the other day and had to give pause. The powerful blogging software we offer has a complete API, so it's easy to integrate into other content sources, but I had not seen anyone use it to feed in relevant live chat transcripts.
At first I had to ask the question that I'm sure you are asking: is this legitimate content in a blog for business?
I really quickly came to the conclusion that yes, this is not only a really clever way to leverage existing content, it's actually quite valuable for the audience.
Here's the thing: Lot's of people have the same problem. As a result, lots of blog traffic comes from organic search. Those people ask questions...they want to find answers. These live chat transcripts are direct answers to direct questions. What's great is the simplicity.
You are already having these conversations. Doug Karr once suggested looking at all the emails you send out each day as a source for blog content. I thought that was brilliant and I think this is too.
Every day people in your company have interactions with customers and prospects. They help people, provide information and solve problems. This content is nothing more than a reflection of that value...you have already invested in it, so why not share it with others who can benefit?
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