Can I buy stock in eMarketer? Every day they send me this great email with relevant content to my business....and yours.Like this report for example. Clearly this blog is about education, and persuasion that we offer best blogging software for Business. Our firm belief is that that Social Media helps a company serve two masters. One is the search engine, and two is the need to humanize your business.
When you see a chart like this, it really helps make the case that if you just look at the responses related to search, online profile, and the two blog mentions (blog written by someone like me and professional or subject experts), you can clearly see that Corporate blogging is the critical hub of todays marketing strategy.
Blogs drive search traffic better than almost anything else...and it's a lot easier and legitmate to simply write often about how you help customers and solve problems than a lot of other SEO tools you might be tempted with.
I also love the phrase: "someone like me". Obviously, you have people in your organization who fit the professional/subject expert catagory. But think about it. Among your employees and your current customers you also have lots of people who can be classified as "someone like me".
Now either Gen X or Gen Y women represents an extremely large catagory. If you had to make a persona around everyone who could be slotted into these groups you would struggle. But tactics like triggered emails to existing customers are amazing ways to solicit relevant blog content and engage the long tail of this diverse yet consistant audience.
Comments for Gen Y women. What influences their brand discovery?
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