Affordable blogging software

The path of successful business blogging

Monday, November 9, 2009 by Michael Burton

The purpose and success within Compendium's powerful blogging software breaks down into three simple steps...

Blogging --> SEO Opportunities --> Customer Conversion Opportunities

Obviously, the goal for anyone reaching out to customers online is customer conversion. It is not enough for visitors to spend time looking at your blogs; you want them to find your website, find your products/services and make the purchase! All of this comes most easily through strong SEO Tools.

SEO Opportunities are the best way for a searcher to find your blog. Nearly every searcher ends up clicking on the top few listings in a Google or Bing search and having your blog listed at the top will lead to visitors finding your page. And this all comes from consistent, relevant blog postings.

Blogging is the obvious starting point. Without a strong base to begin your online marketing campaign, you'll have no potential to see changes. Blogging gets those key phrases you care about listed high on Google and other search engines so searchers can find you. Compendium's affordable blogging software will help get this system underway!

Finding New Ways to Market Your Business

Friday, October 16, 2009 by Chandra Chaves

Each week I am overwhelmed by the amount of mail that I continue to receive from various company who want my business. Coupons, sales ads, etc. I am always throwing them away and thinking how much money do these companies spend on these thick paper advertisements and coupons? Then I think, if they are spending the money to send these advertisements and coupons to consumers, then they are spending way to much money on marketing their business.

In today's world most of us use the computer to find what we need. Why should companies spend money on such marketing ads, when we can find that information ourselves with a few clicks?

Companies should invest their money into new strategies for the ever changing market. Compendium has that solution. Compendium sells affordable blogging software that will save consumers money as well as put money into their pockets. The easy to use blog software enables the client to put the power into their hands by blogging about the company and its experiences and customer experiences. It adds that human element to marketing that gets lost in the shuffle. Why not blog for business? Blogging about your business allows consumers to find your business just by providing certain keywords that pertain to your business. So when searchers are looking for a certain brand or a specific type of product, you want to be blogging! Save consumers time and money by getting rid of the needless paper advertisements and go green. Let people search for you on the net, but of course, you need to always blog about your business!!!

SNL's Target Lady Needs a Lesson in Inbound Marketing Strategies

Tuesday, October 6, 2009 by Amber Mohling

If you've never seen the Target Lady SNL skit, check it out below (enjoy a good belly laugh) and then allow me to explain how this situation relates to search marketing.

The Target lady has a drastic business downfall... she yells the benefits of her products at the customers and scares them away. For your marketing initiatives, instead of always yelling into your prospective clients' ears, why don't you allow for them to search for you online and pursue your business offerings?

Compendium's affordable blogging software allows for you to get found online organically in search by your potential clients.

For more blogging best practices, check out the Compendium website.

Staying connected through social networks

Thursday, October 1, 2009 by Stephanie West

Today, social media has such a strong presence in corporate marketing strategies.

One form of social media that I'd like to focus on is: LinkedIn.

LinkedIn is a great corporate network. Exposing your company to other professionals and companies is great for networking. LinkedIn has corporate advantages over other forms of social media. Features such as: company overviews & profiles, news, jobs, etc. are all tools that give LinkedIn a professional edge over other forms of social media. Facebook and Twitter are great, but they lack the professionalism that LinkedIn offers.

Compendium stays connected through LinkedIn because it is a great form of social media - not to mention affordable. The affordability of these online marketing tools is great for small businesses - or ALL businesses. Compendium uses and offers affordability.

The affordable blogging software that Compendium offers will certainly fit your budget. It will help your business grow by optimizing your content in search engines and generating leads. Sign up for a free demo with one of our blogging experts to see if blogging is the right fit for you.

In addition to adding blogging to your marketing strategy, also stay connected in your social media efforts. Click here to connect with us on LinkedIn!

Puzzled with your corporate budget?

Thursday, September 24, 2009 by Stephanie West

http://www.piperreport.com/archives/categories/55.html

Let's focus on putting the pieces together to make your budget work during this recession.

That's something that we are all conscious of these days - especially with our businesses. I even talk about my budget (which pretty much includes not spending money).

Many company budgets are being cut because of the recession. Your marketing budget is no exception. If you aren't familiar with blogging - you should be! It could be the answer to your "budget crunch"...

Corporate blogging is your solution to seeing profit during a recession.

Compendium offers affordable blogging software that will maximize your search marketing efforts. After purchasing the blog software, you will just have to generate blog content in order for you blog to be maximized in search.

It will surely fit your budget during this recession.

For more information on the advantages of corporate blogging, check out Compendium's free Whitepaper: Corporate Blogging During Recession. It outlines how to adapt to the economic change and how to maximize your company's profit - by blogging!

What are you looking for in a business blog?

Monday, September 21, 2009 by Michael Burton

What are some of the qualifications of effective business blogging software? If you want to see your search marketing campaign grow, there are three very important qualifications of a strong software solution:

1. Simple

Let's face it, I have a better chance at reading ancient Egyptian hieroglyphics than I do of understanding HTML. What I need when I'm writing a blog post is simplicity. The simple blogging software Compendium offers will make your journey through the blogosphere a stress-free one with easy to use features for users with any range of computer knowledge.

2. Affordable

Affordability is important at any time, but especially when businesses are struggling through an economy such as this one. This is the time to move away from old-school, ineffective marketing strate

gies and invest in a much more cost-effective direction such as business blogging. Compendium's affordable blogging software will be just what your company needs to start seeing money come in instead of out.

3. Powerful

There is no point in investing your time and energy into a weak program. The powerful blogging software Compendium has been developing for years is just the boost that your company needs.

There you have it... When looking for blogging software for your company, look no further than the software that will be the most simple, affordable, and powerful- Compendium Blogware.

Take the Easy Route: Blog for Business

Thursday, July 2, 2009 by Allison Bowen

It's amazing how much the marketplace has changed in just a few short years. Take for example, a September 19, 2005, Wall Street Journal article describing the crazy adventures of two men attempting to get their new product to market.

"The pair had finally scored a coveted 8 a.m. appointment with a Wal-Mart buyer -- giving them a chance to get their ergonomic pen, the PenAgain, in from of the world's largest retailer. But with only 10 minutes so spare, that chance was slipping away as the entreprenuers sat, panicked, still a mile and a half away."

I wonder what that pair would do now if I told them it's not nearly that hard to get a new product to market. They can simply blog for business! That's right, a blog can help you in many ways.

Say for instance, PenAgain knew that much of their target market spends many hours a day online. If someone were to search for an inventive writing product, he or she may Google "creative writing pen". What if the first organic search result that appeared was for a PenAgain blog? Clearly many sales would develop from those that click through to the blog and saw all that the company had to offer.

This is where Compendium Blogware comes in. Compendium provides the best blogging software that will get companies search engine optimization results. It's not just about blogging in order to relate to your customers anymore. While that is certainly still a great reason to blog, there is more that can be accomplished. Using basic blog software from Compendium, any company can increase their SEO and thus drive more potential clients to their website.

Had PenAgain been launching their product today, I would have suggested they done so online first rather than take it directly to Wal-Mart with no evidenece that the product would sell. Why go through all the trouble when there is an easy route to success? As a start-up company, PenAgain would not be able to afford pricey PPC. Instead, it could choose an affordable blogging software and be well on its way.

Blogging for business is simple. It doesn't involve a lot of money or a scramble to Wal-Mart's headquarters. Instead, it involves a committment to writing blogs and a call to Compendium today. Why not save yourself some trouble and give it a try?

Search Marketing - It Doesn't Have to be Magic

Tuesday, June 30, 2009 by Meghan Manning

Search Marketing can be a difficult game to play. Figuring out how to generate organic traffic in a cost-effective way can be even more challenging. Luckily, for the marketing team here at Compendium, we get to employ our very own blogging platform.

The success we have seen from our internal use is proof of the power Compedium offers as a search marketing tool. The blogging platform is built from the ground up with a focus on generating traffic through search.

To see the blogging platform in action, see where Compendium ranks with a popular keyword - affordable blogging software...

Click Here to see the result

If this doesn't have you convinced, download our Whitepaper: Are you Considering Corporate Blogging? Get it here.

After you read it, be sure to contact us so you can view our demo with a blogging expert to see how Compendium can work the same for you.

How to start a Business Blog

Friday, May 8, 2009 by Brett Fritz

How to start a business blog (with Compendium Blogware):

Step 1: Establish that you have a product or service (or idea) that people are searching for online. ie how are you making money?

Step 2: Search on Google for "Affordable blogging software", "Blogging Solution", "Easy to Use Blogging Software", (or any of the other hundreds of keywords that Compendium is number one on search for).

Step 3: Download a whitepaper or attend one of the Compendium Blogware webinars.

Step 4: Pick up the phone or return the email sent by one of the wonderful Compendium sales people!

Step 5: Execute a contract to implement Compendium - the best blogging software available.

Step 6: Once set up, start writing content on your blog network!

Step 7: Begin growing your business as a result of all the leads generated because of Compendium.

Take that first step to setting up a blog for business today!

Working at Compendium Blogware

Tuesday, May 5, 2009 by Brett Fritz

Not everyone can say that they work for the most forward thinking, innovative tech start-up company in the USA. Well I work for Compendium Blogware and I get to say this statement frequently. I get to say it because its true!

How many companies do you know utilize an affordable blogging software to help companies "blog for business"? Better yet, how many companies do you know that actually say they know of a corporate blogging software that provides another SEO tool to put in the marketing bucket?

If you are a client of Compendium you know all of this already, if you are not a client yet please contact me and lets talk!

bfritz@compendiumblogware.com

I love working for Compendium, let me earn the chance to talk with you about why you will love Compendium as well.

SEO Tools that make win business breed referrals

Thursday, April 30, 2009 by Julie Murphy

Proven SEO tools tied to affordable blogging software/SaaS produce great results. Proof is in the pudding, Compendium Blogware is scalable and customizable to each business, that's part of the beauty.

Talk to people who want to talk to you. Stand directly in front of them and ask them to do something! They typed you in, the search engines say, look, your companies content is the most valuable and relevant. You're on top! Click through and ask for the conversion! Make sense??

Simplicity meets Sophistication. Corporate Blogging software that's easy to use and to top it off, does all the heavy lifting is done for you! Your only job is to produce the content and speak to your business!

To learn more, email me at jmurphy@compendiumblogware.com

Keeping your boss happy

Friday, April 24, 2009 by Brett Fritz

There are several ways to please your boss:

1. Work hard
2. Close new business
3. Give the company a good reputation
4. Do your job correctly
5. Make him/her a lot of money!

This list goes on and on.

When working with Compendium and our corporate blogging software, all employees are able to make their boss happy by helping drive leads and acquire customers through blogging for search. When using a blog for business the bottom line is that you want it to fall in with your successful SEO tools.

Come check out Compendium and our affordable blogging software. We are the best blogging solution available when it comes to companies wanting to blog for business.

Email me today to schedule a demo of our software: bfritz@compendiumblogware.com

Compendium can spear-head your online presence.

Thursday, April 23, 2009 by Lindsey Bailey

Yeah yeah yeah. We all know how awesome Compendium is for corporate blogging. But what about all of those other mediums you want to dip your business toes into on the web? Compendium Blogware can be your one stop shop for all of these social media strategie

s. By launching a blog software such as ours, we can leverage all of the awesome content you're producing out to these other platforms and become a one stop shop. Check out our Facebook page that requires NO upkeep from us...just posts our blogs automatically--->

You can do the same for your Twitter, MySpace, LinkedIn...all of it! Time is an enormous factor that companies have to evaluate before assigning someone to head up these projects. However, the need to be involved in social media is becoming more and more of a necessity. Kill all birds with one stone by having an affordable blogging software do all of the work for you. Spread out the content amongst multiple bloggers, and get started!

2009 Mira Awards

Friday, April 17, 2009 by Sarah Sedberry

Compendium was nominated as a finalist in Indiana's 2009 TechPoint Mira Awards for Information Technology - Gazelle. For those not familiar with TechPoint's Mira Awards, it represents the top technology businesses, business professionals and educators in the state of Indiana. Jim Jay who is the CEO of TechPoint states:

"The Mira Awards recognize the achievements of some outstanding performers and contributors, and it’s also a great way to focus attention on the broader issue of the important role technology plays in our state’s economy"

I love what I do here at Compendium, am passionate about our blogging software, and blogging in general. So when Compendium Blogware is recognized by other companies, publications or awards it is extremely exciting for me because it shows others share in the belief the employees here have about our company and what we do.

There are also several other clients of Compendium who use our affordable blogging software that have been nominated in other categories as well - Congratulations and good luck to:

BlueLock
Cantaloupe TV
Vontoo Messaging
Exact Target

Whistle while you work

Friday, April 10, 2009 by Brett Fritz

I love this clip because it make work look so easy and fun! As marketers we know that his is not always the case. Snow White does a great job of getting everyone to work together towards one single goal. Many times as business owners or key decision makers we wish that everyone would work together to make the company succeed but we know that is not always the case.

With Compendium, when you blog for business on our simple blogging software, we make it easy to market your company and accessible to everyone in your organization! We feel that when it comes to winning organic search why wouldn't you let everyone contribute (in a positive way) to the cause?

As a team we can achieve far greater goals rather than when we work independently!

Plus, when you create content on our simple and affordable blogging software, we encourage you to "whistle while you work!"

Blogging Software Demo

Wednesday, March 25, 2009 by Sarah Sedberry

Here we are in the midst of Lent season, and everyone was supposed to give up something right? Well, I'm not Catholic, but I figured it was a great reason to quit a bad habit I had developed since starting work here at Compendium - Starbucks.

Many of you are probably wondering what the heck I am talking about right now, but here's the deal: Compendium's office sit right on Monument Circle in downtown Indianapolis. Its a beautiful location and is at the heart of the city.

The downfall?

On the first floor of our building is a Starbucks. Since beginning my position here, I have seriously upped my caffeine intake, as well as notice an increase in my spending habits there! So for lent I decided to for go Starbucks - not coffee, as I would be napping at my desk right now if that were the case....

However there is great news in all of this for you Starbuck's lovers out there - Compendium Blogware has brought back the Starbucks reward for any new client that view's our demo! If you are looking for an affordable blogging software for your corporate blog, schedule a free demo and receive a $50 Starbucks giftcard.

Don't worry if you're already a client as, if you refer a new client to Compendium Blogware you'll be eligible for our referral fee!

March Madness

Wednesday, March 18, 2009 by Brett Fritz

This is my favorite time of the year! Its March Madness...college basketball at its finest! How does NCAA Basketball relate to a corporate blogging strategy? I will let you decide....

March Madness:

64 (65 if you count the play in game) college basketball teams compete to be crowned the best team of the year through a tournament bracket setting. The field of 64, round of 32, sweet 16, the elite 8, the final 4, championship game...one champion. The teams will each bring their "A-game" each night that they play because they understand that they only have one chance to continue moving forward in the competition.

Blogging for Business:

Implementing an affordable blogging software for your business needs to have goals put in front of it. Blogging needs to be done for a purpose: to humanize your marketing, increase organic search presence, create more leads/customers. When blogging for a purpose you need to use a software that is easy to use and will provide your business with the search engine optimization that you desire. Every time you write a blog post you want to know that you have done all you can to keep moving your business forward.

Maybe my basketball warped mind is stretching for this comparison... at least I got to talk about basketball.

Agency partnerships

Wednesday, March 18, 2009 by Julie Murphy

Agency partnerships are successful with Compendium's platform due to how simple blogging software is built for customer acquisition strategies and lead generation as a tool for new on-line marketing strategies.

Humanize your marketing efforts by bringing value to your clients but at the same time enhance what you can do for your clients. How much control would you like with services? Customize to each client, design, administrative,content suggestions. Opportunities are waiting!

Contact me to see how automated, affordable blogging software is a great solution to win organic search.

Spongebob and Compendium

Monday, March 16, 2009 by Brett Fritz

Those of you with young children, like myself, know who Spongebob Squarepants. My oldest girl, Reese (almost 3 years old) loves watching Spongebob! If you have never watched the show, Spongebob works in a fast food restaurant and he will do anything to make his company be better off.

If the Krusty Krab (the restaurant where Spongebob works) had Compendium as its simple and affordable blogging software, Spongebob would be a champion content creator because he would know the benefits of blogging for search!
At Compendium we encourage everyone in your organization to write blog content. Referencing back to Spongebob Squarepants... Squidward (also works at the Krusty Krab) may post content a few times a month and Spongebob would most likely be the content creation champion, posting content every other day! Both Squidward and Spongebob would be helping humanize the marketing campaign and adding to the customer acquisition strategy being put forth.

Making one last push!

Friday, March 6, 2009 by Brett Fritz

Wouldn't it be great if you could make one last marketing push at the end of the work week that you know would really benefit your organizations growth and ultimately its bottom line?

When you have Compendium as your affordable blogging software you will do just that!

Submitting that last post during the last few minutes of your day on Friday will really help humanize your marketing. This is just one of many reasons why business blogging is so essential to add as a tool to your marketing toolbox.

Contact Compendium sooner than later so you can start blogging which will then help with your customer acquisition strategy!