Advanced Business Blogging

Keywords are the language of search engines. As a result, we need to ensure we educate our clients on how to speak so search engines can listen.

Here are some tips for keyword usage:

Try to use a keyword within the first sentence or two of your blog post. Search engine results display your post title and the first sentence of your post. Ensuring a keyword is in the first sentences will help with placement and the number of search engine users who click-through to your site.
If your keyword is an important part of your blog post, mark the keyword bold to give it emphasis.
Try to concentrate on using no more than 3 keywords or key phrases in a single blog post. Using an excessive amount will actually dilute your messaging.
Search engines will find exact matches first, then combination of matches - ignoring unimportant terms like or, and, it, if, is, etc. Be sure to try and match the exact phrase if possible.
Take advantage of the descriptions in images and links to include keywords or key phrases.

Post Idea:
Select 2 to 3 related keywords or key phrases and write your post utilizing the advanced techniques discussed above.