Advanced Business Blogging

This week has been an exciting one for our client Indy Partnership and their blog program.

Indy Partnership is an organization here in Indianapolis that helps provide answers for businesses and bring new economic opportunities to the Indianapolis region and surrounding 10 county's. They also help provide knowledge and guidance to local companies in industries such as life sciences, advanced manufacturing, logistics, technology, motor sports, and more! Indy Partnership is the voice of the Indianapolis region when it comes to a trusted advisor for businesses looking for a great location to complete.

After recently working with their Director of Marketing, Joshua Hall, their business blog has started to see some great success with their program. Below is a recent email from Joshua regarding their blog program:

"Blog is working BIG TIME!

If there was every any doubt about the value of our new Indy Partnership Compendium blog, this should help put it into perspective.

967 people visited the blog in the last 30 days!!!

Compared to overall website traffic, that is equal to more than one-third of our total unique visitor count. Looking at our overall visitors including both blog and website, we topped 3,500 for the month. Just wanted to make sure you know that people are reading what we put out there and it brought nearly 1,000 people to us who may not have visited us otherwise."

On top of that, their website recently won 3 Excellence in Economic Development Awards for Best Website, Best Newsletter, and honorable mention for Best Magazine in the country. The blog serves as a central point of their website home page, as well as, fills their news feed with recent blog posts. They have done a fantastic job of integrating the blog and the website to aid in their online marketing strategy and are starting to see huge pay offs.

Great job to Joshua and his team! We look forward to continued success!