A New Perspective on Blogging

After my first day here at Compendium Blogware, my mother, my roommates, and my girlfriend all asked me the same question within an hour of each other, "So, what exactly does Compendium do?" That day I had been immersed in so many different aspects of the company I answered, "We build business through blogging." I had still been piecing together my first day and didn't have the brain capacity to say more than 5 words. Furthermore, I had asked myself, "Am I really a blogger?" I had jumped into the social networking scene my freshman year of college and felt that this was credential enough to know how blogging works. I was wrong.

Blogging, in its infancy, received the same reaction from almost everyone; the word "blogging" meant some adolescent boy or girl would type on their website about the newest gossip in their middle school. Still today, many of the individuals in society do not realize the extent of which blogging has reached. The first reactions of my fellow college students were, "So you sit at a desk and type about how you feel that day?"

I can safely say that today, I have a more organized response to what Compendium Blogware does:

With the growth of the internet in the 90's came the need to organize all the information the was being created at incredible rates. Search Engines were created to deal with this problem and to turn the internet into more of a virtual library then a stack of papers on a desk. Soon thereafter, businesses jumped on to the "dot com" wagon in order to reach their customers. However, how could businesses make sure that their investment dollars were being funneled into a marketing plan and not a sink hole?

This is where Compendium raises its hand and says, "I can answer that." Compendium Blogware supports companies with their marketing and PR via the internet. We all know that a website can be updated whenever the web master wants, but why limit it to one person adding content to the site? Why not let ALL the employees add their ideas? Corporate blogging acknowledges this. An Account Executive, for example, could have a great new idea or news about the company he/she wants to share. Compendium Blogware allows this individual to share his/her mind with the rest of the world via a blog. Through the efficient use of desired keywords to "win over" a search engine, an employee can create multiple posts on a blog, throughout the day, and increase the company's website ranking according to the standards of search engines: Search Engine Optimization (SEO). The higher the ranking of a website, the more noticeable it becomes. On top of this, Compendium offers tracking tools where said individual can track the market that their blog is reaching. This allows the company to either increase efforts toward a certain market or adjust its marketing plan to reach the desired target population.

My job at Compendium Blogware is to create our client report cards where we analyze the tracking data of the blogs and return the results. We give recommendations and important data in order to help businesses to make strategic internet based decisions. Over the time of a client’s blogging, we can determine how different factors such as time of day, time of the year, events, news, and other external factors may increase/decrease the traffic of a website.

After all is said is done, I guess that my response on my first day here at Compendium Blogware was not completely wrong: We help to build business through effective blogging practices.