What about the product that acts like a dog instead of a star? It would seem pointless to invest heavily in this product when it is returning, if any, a small amount of cash. What is a marketing outlet that a business can utilize at a low cost but with effective results? Try blogging.
Allow your marketing division the ability to talk about the features of that
'doggish' product. It is obvious that if a business had the time to
determine that a product was in this category, then large ad campaigns,
commercials, or any other big budget investments are out of the question.
Save the money that would be used to market that product and invest in low cost
blogs.
Here's a great example of the effectiveness of blogging for sales. Study: Blogs Trump MySpace for Selling Music is a great article
that describes the relation between blogging with record sales. It is amazing that blogging pre- and post-
release of a product could beat out a social networking site for
effectiveness. This can be superimposed
onto your product.
The fact of the matter is: There is always a group of individuals out there that will enjoy this dog product. Attract this audience by learning what keyword(s) are associated with this product and revive the product’s life cycle. Increase the image of the product through a blog and you never know, this product might be a star in disguise...
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